Our process, week by week
Eight steps from the first look at your account to the monthly report. Every one of them has a week attached and an output you can hold us to.
No discovery theatre and no six-week onboarding. The order matters more than the speed: we find out what is wrong before we propose, and we can measure the result before anything is switched on.
We research your setup before we speak. Rankings, ad account structure, site health, tracking, follow-up speed. You get findings, not a questionnaire.
Thirty minutes, free, and we open with what we found. You leave with the read on your account whether or not you hire us.
One document. What we fix first, what it should move, what it costs, and how we will know whether it worked.
Accounts shared in your name, current numbers recorded and dated. Every later claim gets measured against this line.
Conversions, calls, forms and chat wired into one place with sources attached, before a single budget is switched on.
Work ships against whatever is losing the most money right now, not against whichever discipline is easiest to start.
Campaigns go live, pages go up, automations turn on. The first weeks are calibration against real data, not optimisation.
One dedicated lead who knows your account. Monthly reporting in plain language, with what changed and what happens next.
Steps one and two cost you nothing and carry no obligation. The commitment point is step three, after you have already seen how we read an account.
Most agency first calls are an interview in which you describe your business to a stranger and they nod. That is a waste of your half hour. We look first, using what is publicly visible, and arrive with a position you can argue with.
Where you rank against the actual incumbents on terms buyers use, plus the local map pack if you serve an area.
How the Google Ads and Meta Ads accounts are built, where spend concentrates, and what is being paid for twice.
Speed, indexing, mobile behaviour, and whether the next action is obvious on the pages that get the traffic.
Whether conversions are tracked, tracked twice, or tracked in a way that quietly inflates every report you have been reading.
What happens after an enquiry lands, how fast, and how much of it depends on someone remembering to check an inbox.
What the businesses above you are doing that you are not, stated specifically enough to act on.
The output is a short written read, not a sixty-slide deck. You keep it either way. If you take it to another agency and they execute it well, the audit still did its job. A deeper version is available through the free audit page.
A proposal that runs to forty pages is usually hiding the fact that it does not commit to anything. Ours commits to four things, and each one can be checked against reality later.
Named work in priority order, chosen by cost of the problem rather than ease of the fix.
The specific number expected to change, and roughly when, stated before the work rather than after it.
Retainer and any media budget, separated, so you can see what you pay us and what you pay the platforms.
The measurement that settles it, agreed up front so nobody gets to redefine success in month four.
Week one also covers access and baseline. Accounts are shared in your name rather than transferred into ours, and the current numbers are recorded and dated. Without that line, month three has nothing honest to compare itself to.
This is the stretch where an engagement is usually won or quietly lost. The rule we work to is simple: nothing spends until the thing measuring it is correct, and nothing ships out of sequence because it was convenient.
Scope changes the length of this stretch, not its order. A website rebuild sits at the long end, a paid restructure at the short end. What does not change is that tracking is finished before budget moves, and you can see progress at any point rather than at a reveal.
After launch the engagement settles into a rhythm. It is deliberately boring, because a process that changes shape every month is usually a process reacting to whatever went wrong last month.
The same named person, across every discipline in scope. Nothing has to be re-explained at the start of a call.
Plain language. What moved, what did not, what we changed because of it, and what is queued next.
Qualified leads, cost per acquisition, ranking movement and return on ad spend. Impressions and follower counts are not results.
Month to month means the scope can widen or narrow when the bottleneck moves, without renegotiating a contract.
Search and content take three to six months to compound, longer in hard markets. Paid and conversion work can move within weeks. We say which is which in the plan so that month two is judged against the right expectation.
The most common reason an engagement stalls is not strategy. It is a login nobody can find, or an approval sitting with someone who is on holiday. Four things from your side keep that from happening.
Admin access to your existing accounts. They stay in your name throughout, and we never ask you to transfer them.
Someone who can approve a page or a budget without a committee. One lead on our side works best against one on yours.
Which leads were good and which were junk. Without that, we are optimising toward volume instead of revenue.
One call to walk the report and agree what is next. Between calls, email or whichever channel you already live in.
That is the whole ask. Pricing against a real scope is on the pricing page, and the full discipline list is on services.
The ones that come up between the audit and the plan. If yours is not here, bring it to the call.
Next step
Book a free 30-minute strategy call. We will go through your current setup, tell you exactly what is holding it back, and show you what we would do about it. No obligation, no generic proposal, no hard sell.